Alibabae-commerce platform, Ali Express, is set to make its grand entrance into the Ethiopian🇪🇹 market in mid-September 2024

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This highly anticipated launch is expected to be a game-changer for Ethiopia's economy, fostering job creation, nurturing startups, and empowering entrepreneurs. By providing a platform for local businesses to showcase their products globally, #Aliexpress will significantly contribute to the country's export potential.

The journey to bring AliExpress to Ethiopia has been a long one, with several delays along the way. However, the process has proven to be fruitful, as it led to the training of numerous Ethiopian entrepreneurs. According to Baheru Zeyenu, founder and CEO of AFRICOM Technologies & BPO Services, the training provided during the initial stages of the agreement was instrumental in establishing the Digital Transformation Ethiopia Association(DTEA), which subsequently played a crucial role in reviving the initiative to attract e-commerce giant to the country